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AOL Data Analysis - I. Clicks on Search Engine Results
I just made my first analyses on a sample of the AOL Data.
I used a sample of 7.752.953 Clicks on results in the SERPs.
This were the main resutls:
- Over 42% of the clicks were on the first result, nearly 12% of the clicks were on the second result and for the 3rd result the percentage already drops below 10% (8,47%)
- Only 4,37% of the clicks were on results 11-20 (2nd page) and 2,42% on the results 21-30
- Position 10 is performing better than result 9 (2,97% vs 2,82%) and almost as good as position 8 (2,98%)
- Almost 90% (89,71%) of the clicks were on the first 10 results